Brown-Forman Market Manager, Multicultural Urban - Metro NY in Metro New York, New York

Job Description:

Position Title: Market Manager, Multicultural Urban - Metro NY

Business Area: NAR Sales

Location: Metro, MY

Reporting Relationships:

Reports to: Territory Manager NY/NJ

Partners with: Distributor, Key Customer Contacts, Field Marketing Managers, Territory Finance Manager, Commercial Specialist, Territory Portfolio Manager, Training Manager & BF Swarm Team


Account & Field Execution

● Brand responsibility & knowledge includes the entire B-F portfolio

● Assumes leadership role in understanding, developing and implementing Urban customer initiatives

● Creates customer focused win-win initiatives that enhance B-F and customer profitability

o Ability to differentiate between each type of Urban Consumer, helping to craft specific programs for each segment

● Establish positive customer rapport at all levels, in all assigned accounts, and the distributor’s multicultural sales teams

● Conducts business performance reviews in accordance with achieving customer plans

● Manages the execution of National/Regional programming through distributor account teams

● Gathers competitive intel & trends to share with B-F teams

● Champions the on/off-premise efforts to win at the point of purchase by; building lasting trade relationships, trade advocacy & education, brand visibility, and feature activity which could include working unusual hours including nights & weekends

o 70/30 on-premise-retail focus

● Manage market visits from brand team, brand ambassadors and VIP visitors related to Urban initiatives

● Lead planning, set-up, execution and evaluation of all Urban special events

● Works in accordance with all NY state laws as well as B-F internal code of conduct

Distributor Management

● Works to encompass the development of Urban brand building plans that are successfully executed in collaboration with all distributor houses along with an ROI analysis on each program after completion

● Develops appropriate sell sheets, sales tools, GSM decks and brand information sheets and/or POS to support distributor sales efforts and communicate priority programs & objectives

● Lead distributor GSM meetings, planning meetings as it relates to Urban programs to ensure distributor teams are aligned, informed and accountable

● Develops relationships with distributor network to help drive share of mind for B-F brands

● Lead meetings with distributor management team to develop Urban programs to be followed up with recaps & evaluation of these programs

● Work-withs in the field with distributor managers & sales reps to collaboratively sell-in new distribution, programs, menu placement, features etc

● Work with distributor multicultural team to develop relevant on & off-premise programs and provide training/knowledge on our brand plans and platforms

● Maintain a regular dialogue with Directors of Sales and KSBM to ensure accountability and continued focus against on & off-premise specific priorities and goals

Administration & Collaboration

● Collaborates with market team to ensure superior distributor execution of brand initiatives.

● Communicates pricing expectations to customer and contributes feedback to the overall B-F pricing plans to maximize brand performance and competitive positioning

● Provides regular coaching & mentoring of the ADS team through participation in meetings, work-withs and involvement in account planning & distributor management

● Works directly with TPM & FMMs to develop and execute channel specific plans to include utilization of the eClips planning tool, budget trackers, sharing of best practices and POS management

● Actively seeks out new opportunities for incremental funds (via RAPs) to support increased programming in the market

● Manage on & off-premise POS ordering & usage for all Urban initiatives-collaborate with counterparts to maximize resources

● Collaborates with multiple external contacts including the distributor, owners, managers, bartenders, wait staff, consumers and promotion agencies.

● Uses analytics tools (including but not limited to market recap, account snapshots & distributor diver systems) to identify opportunities

● Be a channel “expert” and represent local market/channel in corporate multicultural discussions and planning

● Collaborate with on & off-premise counterparts to ensure that programming is aligned and 360 in nature to maximize market impact

● Adherence to all timelines & deadlines as set forth by management

● Budget responsibilities (TMF & SG&A)

Must have Requirements:

Education/Experience: Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry.

● Demonstrated ability to build and maintain effective working relationships with distributor, broker, accounts and all internal stakeholders.

● Experience and/or training in Urban multicultural sales/marketing programs and insights

● Demonstrated knowledge of on-premise business and three-tier distribution system

● Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.

● Literate with spreadsheet programs (such as Excel & Google), word processing programs (such as Word), presentation programs (such as PowerPoint) and communication programs (such as G-Mail).

● Must have valid state driver’s license.

● Physical ability to lift 60 pounds. #AP 1 #TAP

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: NAR Sales

City: Metro New York

State: NY

Country: United States

Req Type: Exempt

AutoReqId: 3969BR