Brown-Forman Senior Brand Manager Jack Daniel's in Paris, France

Job Description:

Brown Forman France is recruiting for its Marketing team a Senior Brand Manager looking after Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire. This role is key given the predominant role the cited brands are playing in Brown Forman business.

This person will report to the Marketing Manager and will manage a Brand Manager. He/she will also interact with regional and global marketing teams.


  • Building and implementing his/her brands’ marketing plans in line with France and Global Strategy.

  • Communicating this strategy internally and involve teams (especially commercial teams).

  • Coordinating actions with the different local and international teams to complete his/her projects.

  • Ensuring adequate management and coordination of external agencies.

  • Managing financial components of his/her brands (P&L)

  • Managing his/her brand’s A&P budget.

  • Leading and training his/her JBM (Junior Brand Manager) & trainee.

  • Taking part into planification at national level.

  • Informing the Leadership Team.

  • Representing France during international meetings where invited.

  • Supporting marketing analysis & BBI

Main goals

  • Defining his/her brands’ marketing goals and the KPI.

  • Developing and implementing every aspects of the brand plan – ATL and BTL.

  • Analyzing on a regular basis competitive environment and emerging trends on markets in order to implement corrective measures and action plans.

  • Being the ambassador of his/her brands internally and externally.

  • Paying attention to new market trends / opportunities which would help his/her brand’s development.

  • Recommending innovative projects for his/her brands / his/her brand’s portfolio in line with the mid-term company’s strategy and pilot launching process with global / European teams when appropriate.

  • Co-operate with BBI teams for the ad hoc research.

Fluent French and English are required.

This list isn’t exhaustive; the aforementioned elements may be modified on the employer’s needs.

#ND 1

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: Paris

State: Int'l

Country: France

Req Type: Exempt

AutoReqId: 3968BR