Brown-Forman Manager Content Analytics in Amsterdam, Netherlands
With the accelerated expansion of the digital economy and as the lines between the physical and digital worlds continue to merge, Brown-Forman has created a new community called Integrated Marketing Communications (IMC). This new way of working will:
Better integrate how we connect and engage with consumers across all forms of media
Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers
Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media)
Leverage more relevant and timely data to rapidly and continuously adapt our approach to marketing and selling
The Brown-Forman Integrated Marketing Communications Center for Excellence will manage platforms, processes, and best practices, and ensure a linked “ecosystem” across the global IMC community. This new team represents our commitment to digital and e-commerce transformation and will be a growth driver for our brands for generations to come.
‘We are a company with world class brands and advertising. His new global role will take our understanding of content performance to the next level. ” - SVP, Integrated Marketing Communications, Capabilities & Design.
Meaningful Work From Day One
The Global Content Analytics Manager role is a part of the Global Integrated Marketing Communications Center of Excellence (CoE) team.
The Integrated Marketing Communications Team includes Director level positions in Media Strategy, Inbound Marketing, e-commerce and Digital Performance.
This role reports to the Global Director Inbound as a subject matter expert on content analytics for Integrated Marketing Communications (IMC) Leaders and Marketing leaders around the world.
It is the global thought leader for Brown-Forman on the topic of content analytics and drives thinking on linking content performance across all channels of media and e-commerce.
In conjunction with the Director of Global Digital Performance in the IMC Center of Excellence defines metrics and best practices in content analytics and builds an ongoing culture of learning and optimization.
This role is to define best in class global thinking for the role of content analytics and to maximize the value of content across Brown-Froman.
You will make a difference by (and be challenged by):
Global Subject Matter Expert on Content Analytics
Content Optimized for Search
Provides consultancy & support for market based teams
Global IMC Center of Excellence: This role works closely as part of this team to provide joined up guidance on content and content analytics
Global Brand & Market IMC Teams: Provides subject matter expertise and guidance to these teams on content analytics including setting global process & standards. Consults on content analytics and optimization topics and where necessary reviews plans and problem solves.
Media & Creative agencies & External Partners: Works to maximize our relationships and seek additional value from these relationships. Where needed introduces new global thinking and process.
What You Can Add to the Team:
6+ years working client and/ or agency side in media and content ideally including management of multi-country communication plans.
Extensive consumer brand experience in this field is a must for this role ideally in a fast moving consumer goods or luxury brand company (i.e. not a B2B environment).
Demonstrated strategic thinking across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce.
Significant overall knowledge of content management and optimization.
Strong understanding of marketing principles and brand growth strategy.
Evidence of impactful Strategic thinking and complex project management within a communications environment.
What Makes You Unique:
Certifications: Broad based business education such as Business Degree or MBA.
Experience working across markets in consumer communications and ideally e-commerce projects for a multinational company.
Background living and working in different markets (International career track).
Ideally the candidate will have a combination of client and agency experience or have extensive experience in client management at the agency side.
A career track that has included brand management, insights or another core marketing discipline in addition to media or communications would be a strong plus.
Experience in working with large media and creative agencies across markets.
This job opportunity is eligible for remote work
Business Area: Global Marketing
Req ID: JR-00002256