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Brown-Forman Off Trade Sales Supervisor Antalya in Antalya, Turkey

Who is Brown-Forman?

Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Gentleman Jack, Woodford Reserve, El Jimador, Herradura, BenRiach, GlenDronach, Slane and Fords Gin among others. Brown-Forman’s brands are supported by approximately 5200 employees and sold in more than 170 countries worldwide.

Meaningful Work From Day One

Sales Supervisor performs tasks regarding sales and distribution through activities aimed at brand building, increasing brand awareness among customers as well as strives for ensures the best possible market position for Brown-Forman brands in MT & TT in assigned area. In this position a person act independently (after clearance from SSS), support and cooperate with SSS. The role is responsible for delivering and executing personal objectives which supports team objectives.

What You Can Expect

Off-Trade Key Responsibilities:

  1. Execution of overall sales strategy in MT & TT.

  2. Making sales visits according to routes appointed and approved by the SSS/RSM in line with company standards for sales and customer service regarding steps of sales, which means:

  • Making commercial visits in MT & TT outlets of various market formats

  • Building business partnerships with visited outlets

  • Initiating orders and supervising realisation thereof. Introducing new products and in-outs for sale with customers at all assigned market formats.

  • Performing tasks regarding sales, distribution and visibility of BF products

  • Ensuring the optimum stock level at outlets and ensuring products' exposition according to BF standards as well as legal recommendations and internal regulations

  • Timely implementation according to brand platforms planogram, ensuring the best possible location and positioning of POSM materials.

  • Reporting via Univera & Vispera in accordance with applicable standards – collecting data on BF products, market data, information regarding customers serviced and competitors' activity on the market.

  • Identifying potential new (volume) customers operating in the assigned region and recommending them to SSS. Presenting recommended sales activities in order to expand cooperation and execution of the arrangements at the customer's outlets. Searching for ways to increase sales of BF brands, generating own initiatives supporting the realisation of company goals

  • Current administrative tasks; preparing and delivering on time the expected data, reports, performing activity evaluation according to standards and procedures applicable in the company. Reading corporate e-mails regularly.

  • Ensure proper implementation of sales campaigns/promotional activities

  • Appropriate utilisation of assigned budgets for additional activities according to the mechanics and deadlines of their settlements, in accordance with standards applicable in the company. Ensuring the maximum effectiveness of budget utilisation. Ensuring compliance of actions with legal guidelines and internal procedures

  • Supervising the work of external BF partners performing merchandising services in field.

  • Conduct regular meetings with the SSS/RSM for feedback on status business

  • Establish and maintain good contact with all customers and maintain updated Customer details of the assigned area.

  • Relationship building with business partners in Off Trade channel

  • Act s Brand Ambassador of BF Portfolio. Preparing and conducting product trainings dedicated for sales personnel of BF business partners

  • Money collection from Retailers

What You Bring to the Table

Education: College/University (Bachelors or Equivalent); Masters Degree (M.A., MBA or Equivalent)

At least 2-3 years’ experience in FMCG, preferable category and field

Good English Speaking & writing

Turkish speaking and writing skills.

Driving License

MS Office

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.

At Brown-Forman Turkey, we can offer a competitive benefits package including, but not limited to, life insurance, participation in private health insurance, along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Sales

City: Antalya


Country: TUR

Req ID: JR-00006905