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Brown-Forman National Field Sales Manager On Trade/Off Trade in Brussel, Belgium

Brown-Forman sets up Direct Selling Organisation in Belgium and Luxembourg from the 1st of January 2022.

What You Will Do in This Role

Reporting to the Country Manager Belgium, the National Field Sales Manager On & Off Trade leads a team of 12 sales professionals based all across Belgium in charge of developing BF brands portfolio through the On & Off Trade channel. According to the market coverage strategy, he/she will also develop and coordinate commercial actions through third party (or contractors) sales force.

Their main responsibility consists in monitoring the execution of sales strategy for ON & OFF Trade networks and establishing fluid relationships with KAM, CM to increase visibility, distribution volume, brand education and promotion.

What You Can Expect

  • Develop and implement sales strategy for increase of market share and profitability on sustainable.

  • Plan and implement local sales strategy through visibility, SEO, promotional and price policies.

  • Drive the negotiations at region level with the central purchasing, remaining consistent with national negotiations.

  • Manage the Sales team.

  • Maintain a perfect collaboration with the Key account Managers, the Category Managers, the marketing and trade marketing services.

  • Plan and implement local, regional or national sales promotions.

  • Assist, train and develop the commercial teams.

  • Lead and analyze the results thru KPI’S, taking quick decisions/initiatives to reach the targets.

  • Build the annual sales plan and adjust it quarterly due to the need of the strategy.

  • Organize incentives and bonuses to boost the teams.

  • Organize, plan and present national meetings.

What you bring to the table

  • Bachelor’s Degree in Business or similar discipline and 10 years or more experience in sales force FMCG products.

  • Strong knowledge of the Belgium distribution market and at least 5 significant years in this business.

  • Great commercial skills with obvious management and negotiation expertise.

  • Analyze business with rigor and adapt in an uncertain market

  • Fluent language English and Flemish

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Brussel

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00002289

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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