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Brown-Forman Trade Marketing Manager Jack Daniel's in Brussels, Belgium

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work From Day One:

As a Trade Marketing Manager, you will be responsible for developing the trade marketing plan in line with portfolio priorities, brand guidelines and channel priorities with a comprehensive understanding of off-trade and on-trade shopper marketing.

This is a full-time, diverse role, providing plenty of opportunity to add value by:

  • Being the "transmission belt" of marketing with the commercial team in order to connect brand proposals in customer’s environment and be able to translate it into a “customer stories”.

  • Actively participate in the Commercial & Marketing agenda

  • Leading and developing the Junior Trade Marketing Manager in a collaborative working environment.

What You Will Do in This Role

  • Define the annual trading plan on a strategic and tactical level, setting KPIs and planning in close collaboration with the marketing and sales team

  • Be the voice of the physical omnichannel brand presence: off, on, eCo ecosystem

  • Define, deploy and execute the POS/gift plan (on and off-trade) for each brand in close collaboration with Sales, Marketing, Buying and French Trade Marketing departments and leading external agencies

  • Lead Advocacy as a strategic tool to educate, inspire & engage our communities.

  • Establish a clear channel prioritization to allocate animations quotas, promotions and portfolio management.

  • Collaborate with key stakeholders and field sales team for a flawless execution of the plan

  • Continuous evaluation & improvement plan in place, documented and shared with relevant partners

  • Responsible for budget, budget allocation & tracking

  • Collect & share competitor’s activations and best practices

What You Bring to the Table:

  • Bachelor’s degree in Marketing, Business, Sales or another related field

  • Several years of work experience in the field of marketing, sales, trade marketing

  • Fluent in French, Flemish and English both speaking and writing

  • FMCG experience (Experience in the Spirits/Beverage industry is a plus)

  • Knowledge of the On-/Off-Trade channel & customers

  • Good knowledge in MS Office / ERP System

  • Excellent presentation and influencing skills

  • Strong interpersonal, communication and leadership to effectively drive budget allocations against business needs and able to influence others

  • Good knowledge level of marketing disciplines: Market analysis, strategy development, consumer/ shopper insights, creative development, strong project management capabilities

What we offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. We are dedicated to creating a responsible drinking culture, providing a safe, inclusive, and engaging workplace, protecting the environment, and making a positive contribution to our communities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Brussels

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00003168