Brown-Forman Senior Brand Manager Romania & Adria in Bucharest, Romania
Meaningful Work From Day One :
This position sets vision, objectives and strategies for B-F portfolio across Romania and Adria markets. It is a key strategic thought partner to the Business Development Manager ( BDM) Romania and Adria and marketing Manager (MM) Balkans on portfolio strategy, business development & priorities, resource allocation and providing a clear ‘point of contact’ for both B-F and distributor partners (DP).
What You Can Expect:
Success for this position is dependent on excellent communication and influencing skills. Strong working relationships are required with a wide range of stakeholders at a broad spectrum of levels, from global brand leaders and their teams, through Developing Europe IMC Manager and cross-functional cluster teams to external partners.
Strategic planning & implementation: 60%
External/internal partners and stakeholders communication, management, and alignment 30%
Business analysis: 10%
Brand Strategy & Execution
Lead development of Portfolio strategy for the Romania and Adria markets and portfolio/market prioritization in collaboration with BDM and MM Balkans
Lead Strategic Brand Plan development in close association with BDM, MM and DP teams
Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market
Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc
Provides guidance and input into local agency relationships by brand in collaboration with DP marketing teams
Scope new products and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases
Partner closely with Distributor for effective channel & customer programs across Off Premise, On Premise and E-Commerce
Track and measure key brand and business metrics with actionable outputs and reapplied learnings
Performs the role of brand guardian and is ultimately responsible that all B-F consumer/customer communication is in line with overall brand rules, is fully compliant with the local law and is following the internal legal B-F procedures
Management and delivery of the P&Ls for BF Brands Portfolio in Romania and Adria markets in close collaboration with BDM, MM and finance team
Lead the development of A&P budget needed to deliver the agreed targets and ensure regular tracking
Trade and consumer insights
Leads the development and constant updating of consumer insights, supervising all consumer research in collaboration with BBI and DP teams
Ensure the analysis on a regular basis of the competitive environment and emerging trends in markets in order to implement corrective measures and action plans.
Performs regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers.
Team Management and Development
Sr Brand Manager leads the Romania and Adria Marketing team, consisting of two people: Brand Manager Jack Daniel’s FOB and Jr. Brand Manager for Romania Emerging Brands and Adria reporting directly into her/him. The Sr. Brand Manager is responsible to:
Develop the Romania and Adria Marketing team and its people and to maintain an engaged & motivated team, in line with B-F values, with high standards, effective communication, and an orientation towards results.
Provide support and development of the B-F marketing talent with a consistent focus on improving the effectiveness and efficiency of the brand related activities.
Ensure effective brand-related training, on-boarding and professional/personal development of the marketing team members.
Distributors Partners engagement and motivation
RTC models involve a 3rd party distributor with local brand managers, with varying degrees of focus on BF brands, therefore the sr BM will play a key role in:
Providing support and developing DP marketing talents with a consistent focus on improving the effectiveness and efficiency of the brand related activities.
Ensuring effective brand-related training, on-boarding and professional/personal development of the DP marketing team members.
Being an advocate and ambassador for brand knowledge, education and best in class activation
What You Bring to the Table :
Qualified in marketing and/or minimum 5 years relevant experience in brand management
Proven track record of successfully delivering brand growth in a highly competitive environment
Experience in driving the overall communications plan including TTL activities
A&P and P&L management
Previous experience of leading multiple countries and cross-functional teams.
Experience in spirits or image driven premium brands
Working with 3rd party distributor partners
Previous experience of managing digital and social media campaigns
Know-how of on-trade and e-commerce
Fluent in Romanian and English, both spoken and written
IT literate - MS Office applications & Google applications
What We Offer :
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. We are dedicated to creating a responsible drinking culture, providing a safe, inclusive, and engaging workplace, protecting the environment, and making a positive contribution to our communities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002378