Brown-Forman Market Manager - Virginia in Fairfax, Virginia
"This position is a great way to learn and manage the very dynamic nature of the Wine and Spirits business in VA. Responsibilities include both the on and off premise business in a control state environment for spirits and an open chain franchise market for wines." - State Manager, VA
Location - Northern VA
What You Will Experience :
Assumes leadership role in understanding, developing, and implementing key customer initiatives in both the on and off premise parts of the business.
Creates customer focused win-win initiatives that enhance BF and customer profitability.
Establish positive customer rapport at all levels in all assigned accounts.
Conducts business performance reviews in accordance with achieving customer plans.
Manages the execution of National/Regional programs through spirits broker/wine distributors account teams.
Work to encompass the development of on/off premise brand building plans that are successfully executed through the distributor/broker teams. Brand responsibility includes the entire BF portfolio.
Champions the on-premise effort in winning at the point of purchase, by building lasting trade relationship and working unusual hours including late nights and weekends.
Collaborates with multiple divisional contacts consisting of sales team, brand team, Field Marketing Manager, Territory Portfolio Manager, Field Commercial Manager.
Connects with multiple external contacts including spirits broker, wine distributors, Virginia ABC personnel, on-premise decision makers, bartenders, wait staff, promotion agencies, consumers, local grocery chains, & local on-premise chains.
Success Factors :
Creative Intuition: Ability to quickly orient to assignments, shift gears and change direction when working on multiple projects in different stages of the program cycle, innovative and creatively approach problems, quickly understand and respond, pursue related information, ask appropriate questions, identify connections between issues and go beyond the obvious.
Collaborative Approach: Understands and demonstrates awareness of the inter-relatedness of different functions within organizations and collaborates appropriately when addressing problems, resolving issues, or formulating strategies.
Results Orientation: The ability to operate with a high level of energy focused on outcomes. Establishes, communicates and develops methods for monitoring performance against objectives. Engages in a process of consultative problem solving which creates new and effective solutions. Demonstrated ability to work on projects towards the accomplishment of established goals and objectives. The ability to influence the behavior of others through written, oral or interpersonal communication toward desired outcomes.
Strategic Thinking: Initiates, guides and participates in the establishment and articulation of a long-term strategy including a plan for allocation of staff time and resources. Ability to identify new opportunities and applications that add value for the customer while enhancing the value for B-F.
Communications Skills: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect. Ability to act as spokesperson/educator at consumer events. Represent the brand in a manner consistent with the brand building model.
Business Acumen: Demonstrates good business sense, including the ability to correctly interpret financial information. Ability to utilize appropriate financial data to develop, track and monitor a budget.
Functional knowledge of the sales process: Identifying new opportunities and applications that add value for the customer while enhancing the value for B-F. Experience managing large, multi-site clients. Demonstrated ability to drive sales and marketing growth while building brand equity.
Leadership: The ability to articulate vision and inspire others toward achieving brand goals. Establish and communicate a clear direction while developing and inspiring a shared sense of purpose. Able to persuade and influence external stakeholders to take incremental interest in Brown-Forman brands.
Planning, organizing, and prioritizing: Directs or allocates finite resources towards the achievement of specific plans, projects, goals or objectives which are identified as having precedence in importance. Ability to effectively manage and complete all aspects of complex projects.
Analytical Ability: The ability to appropriately allocate necessary and sufficient time and effort to analyze and resolve problems. The ability to develop alternative courses of action and commit to actions based on logical assumptions that reflect factual information; providing rationale for recommendations; appropriately weighing and prioritizing data. The ability to identify problems, analyze relevant data, think critically, generate alternatives, and selects solutions to problems.
What You Bring To The Table :
Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
Demonstrated strong coaching and sales training skills
Demonstrated knowledge of on-premise business and three-tier distribution system
Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.
Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
Must have valid state driver’s license.
Physical ability to lift 60 pounds.
Bachelor’s degree plus 3 years industry experience, and/or 5 years sales experience in a consumer products industry.
Must live in Metropolitan Northern VA (live in Virginia)
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00004597