Brown-Forman Market Manager-South TX in Houston, Texas
What You Can Expect:
Assumes leadership role in understanding, developing, and implementing key customer initiatives in the in the off-premise channel and partners with the On-Premise Manager in the On-Premise channel.
Establish positive customer rapport at all levels in all assigned accounts.
Execute National Sales Programs and assist in the development of Regional Programs in assigned accounts.
Understand local market consumer demographics and key drivers.
Manage priorities and assigned budgeting to deliver desired goals in key channels.
Manage and execute new product launches in assigned channels.
Execute sponsorship or partnership activation that is within assigned accounts.
Lead the agency teams to activate brand and account goals.
Brand responsibility includes the entire B-F portfolio.
Planning & Analysis
Develops plans with State Managers and ensures management with functional groups (Quarterback)
Share best practices from local activations and communicate competitive intelligence.
Manage priorities and assigned budgeting to deliver desired goals.
Creates customer focused win-win initiatives that enhance BF and customer profitability.
Conducts business performance reviews in accordance with achieving customer plans.
Communicates pricing expectations to customer and brand team.
Manage and maintain budgets.
Distributor & Agency Management
Leads in guiding the distributor to implement and execute BF imperatives and execute brand objectives and goals.
Responsible for aligning brand programming, priorities, pricing, POS in a concise and easy to execute format.
Lead in development of SEE KPI’s and holding the distributor accountable to execute KPI’s.
Lead product training for Distributor and Trade personnel.
Participate in distributor sales meetings
Partners with BF National/Regional distributor account team to ensure distributor execution of retail programs.
Work to encompass the development of brand building plans that are successfully executed in collaboration with the distributor.
Connects with multiple external contacts including the distributor, retailers, consumers, and promotion agencies.
Partners with FMM’s, State Managers, On-Premise Market Managers, Emerging Brands Market Managers, Multicultural team, and brand teams as required. (Quarterback)
Creative Intuition: Ability to quickly orient to assignments, shift gears and change direction when working on multiple projects in different stages of the program cycle, innovative and creatively approach problems, quickly understand and respond, pursue related information, ask appropriate questions, identify connections between issues and go beyond the obvious.
Collaborative Approach: Understands and demonstrates awareness of the inter-relatedness of different functions within organizations and collaborates appropriately when addressing problems, resolving issues, or formulating strategies.
Results Orientation: The ability to operate with a high level of energy focused on outcomes. Establishes, communicates and develops methods for monitoring performance against objectives. Engages in a process of consultative problem solving which creates new and effective solutions. Demonstrated ability to work on projects towards the accomplishment of established goals and objectives. The ability to influence the behavior of others through written, oral or interpersonal communication toward desired outcomes.
Strategic Thinking: Initiates, guides and participates in the establishment and articulation of a long-term strategy including a plan for allocation of staff time and resources. Ability to identify new opportunities and applications that add value for the customer while enhancing the value for B-F.
Communications Skills: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect. Ability to act as spokesperson/educator at consumer events. Represent the brand in a manner consistent with the brand building model.
Business Acumen: Demonstrates good business sense, including the ability to correctly interpret financial information. Ability to utilize appropriate financial data to develop, track and monitor a budget.
Functional knowledge of the sales process: Identifying new opportunities and applications that add value for the customer while enhancing the value for B-F. Experience managing large, multi-site clients. Demonstrated ability to drive sales and marketing growth while building brand equity.
Leadership: The ability to articulate vision and inspire others toward achieving brand goals. Establish and communicate a clear direction while developing and inspiring a shared sense of purpose. Able to persuade and influence external stakeholders to take incremental interest in Brown-Forman brands.
Planning, organizing, prioritizing: Directs or allocates finite resources towards the achievement of specific plans, projects, goals or objectives which are identified as having precedence in importance. Ability to effectively manage and complete all aspects of complex projects.
Analytical Ability: The ability to appropriately allocate necessary and sufficient time and effort to analyze and resolve problems. The ability to develop alternative courses of action and commit to actions based on logical assumptions that reflect factual information; providing rationale for recommendations; appropriately weighing and prioritizing data. The ability to identify problems, analyze relevant data, think critically, generate alternatives, and select solutions to problems.
What Exactly Are We Looking For ?
Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
Demonstrated strong coaching and sales training skills
Demonstrated knowledge of off-premise business and three-tier distribution system
Team player: Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.
Bachelor’s degree plus 2 years industry experience, and/or 4 years sales experience in a consumer products industry.
Must have valid state driver’s license.
Physical ability to lift 60 pounds.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00002906