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Brown-Forman Integrated Marketing Communications Specialist in Indianapolis, Indiana

Integrated Marketing Communications Specialist

Three positions available -

  • USA&C IMC Specialist- Jack Daniel's Family of Brands

  • USA&C IMC Specialist- Emerging Brands

  • Global IMC Specialist- Old Forester Bourbon & Slane Irish Whiskey

What You Will Do in This Role

  • This role supports and implements USA&C/Global Integrated Communications strategy forthe respective brands reporting to the IMC Manager(s) as part of theUSA&C or Global Marketing Team.

  • Supports the IMC Manager(s) in improving the processes and implementation of communications plans and evaluating results.

  • Communicates best practices and helps to optimize the overall communications process and tools for the respective brands.

  • Develops and executes email and social campaigns, leveraging existing assets and authoring original content where required.

  • Importantly this role is responsible for serving as a resource to the respective Brand Team in the development of communications strategy but is also “hands-on '' when required to manage content, websites, CRM, social media, and short term initiatives in collaboration with the IMC Manager(s).

  • Working in Partnership: The partnership between the IMC group and Brand Management is key. The Brand Directors/Managers lead creative briefs, agency briefings, idea evaluation, and execution as well as agency collaboration. They are the final approvers of brand strategy, communications development, and creative output. The IMC Specialist assists in the execution of communication plans.

What You Can Expect:

Works with the IMC Manager(s) and brand teams to plan, execute and evaluate the following:

Owned Platforms: Maintain & update “owned” Media Platforms

  • Maintains and updates the websites with our agencies and Brown-Forman IT.

  • Maintains & updates other owned channels: Facebook, Instagram, Pinterest, Twitter

  • Maintains and updates the CRM database ensuring compliance with local data usage regulations and data security.

  • In conjunction with the Global media and e-commerce homeplace manager supports homeplace and e-commerce initiatives.

  • Develops and executes email and social campaigns, leveraging existing assets and authoring original content where required.

Content: Organizing, sourcing and managing content.

  • Works closely with US local marketing teams and e-premise team on content needs, ensuring that best use is made of existing assets.

  • Manages content (rights, BAR+, etc) to ensure world class and prioritized content.

  • Maintains & updates the content strategy and content calendar.

  • Ensure communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.

Market Support: Hands-on support in implementing market initiatives.

  • This role is “hands-on” in supporting day-to-day requests from the Brand team and (where applicable) international markets and US sales regions. This may involve sourcing content, setting up programs in response to requests.

  • This role is the “go-to” contact for advising and executing paid media support for field marketing teams in the US (and where applicable international markets)

  • This role advises on how to do this efficiently in line with the Brown-Forman communication principles and in line with appropriate local advertising and data privacy regulations.

  • Where required this role connects with our global media agency, creative agency, the Brown-Forman Design team, and external suppliers to meet market implementation requests.

Campaign Evaluation: Data & Analytics

  • This role implements the Global IMC Center of Excellence process in the evaluation of campaigns using Global data, tools and platforms to set metrics in advance and complete post evaluation of campaigns.

  • This role also evaluates how to use test & learn and real time campaign optimization to maximize communication activity.

  • This role is also responsible for sharing best practice and results of campaigns with stakeholders to constantly optimize our communications.

The IMC Specialist role is an active participant in the overall B-F IMC 'community'. Critical stakeholders include:

The Global and/or USA&C Marketing Team are key stakeholders in turning brand strategy into communication strategy. The Brand Director leads creative briefs, agency briefings, idea evaluation and execution as well as agency collaboration. They are the final approvers of brand strategy, communications development and creative output.

(where applicable) US Region & Sales Teams: understanding how to combine region needs, distributor needs and customer needs into the overall USA&C communications plan and implementation by brand. Ensure local initiatives complement brand communications strategy and are aligned with legal and compliance guidelines.

The USA&C IMC Director is a key partner in following Global & USA&C process, metrics and valuation standards. The US IMC Director is also a key partner in subject matter expertise in media, inbound, e-commerce, content, performance analytics, USA&C media landscape, and agency management.

Media & Creative Agencies

What Exactly Are We Looking For?

  • Education:Undergraduate Degree or higher.

  • 3+ years working client and/ or agency side in media and marketing disciplines.

  • Experience working across the US media landscape and strong knowledge of US media channels.

  • ‘Hands-on” planning and buying experience gained either at client or agency or ideally both.

  • Managing communications budgets in the US.

  • Consumer brand experience in this field is a must for this role ideally in a fast moving consumer goods or luxury brand company (i.e. not a B2B environment).

  • Demonstrated experience across media, social, on-line video, CRM, search, website, data and analytics, content, and e-commerce.

  • Strong understanding of marketing principles.

  • Experience working with a media agency team including media briefing and managing agency projects.

What Sets You Apart :

Certifications: Broad based business education such as Business Degree or MBA.

Experience:

  • Ideally, the candidate will have a combination of client and agency experience or have extensive experience in client management at the agency side.

  • Experience in working with media and creative agencies in the US.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00003387

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