Brown-Forman Veterans Jobs

Our Commitment to Veterans

Job Information

Brown-Forman Senior Customer Marketing Manager (Fixed-Term Contract until February 2025) in London, United Kingdom

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Quote from Hiring Manager

As a senior member of the Customer Marketing team you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers. In addition, you will be responsible for driving the activation strategies for your assigned channels and / or group of customers within the UK market.

Meaningful Work From Day One

The role collaborates with key stakeholders across sales, marketing, BBI (Brand and Business Insights) and IMC (integrated marketing communications) to develop best in class activation strategies and executions. The collaboration will involve the creative development, outlet/instore focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach.

The role requires the ability to empower and influence direct reports, as well as efficiently manage and prioritise the workload of the team within the assigned channel / group of customers. Leadership will be

required to identify the strategic customers and programs which align with the overall business goals, and seamlessly integrate with the other channels.

You will be able to demonstrate the ability to combine a strategic business approach while managing multiple projects at any given time.

What You Can Expect

● Support the delivery of the commercial financial targets versus annual budgets.

● Prioritise key tasks and provide thought leadership across the assigned channels / group of customers.

● Develop channel and customer specific marketing plans that address the brand portfolio, consumer and customer opportunities in collaboration with colleagues in Brand and Sales.

● Contribute to the monthly business planning review, highlighting any opportunities or risks associated with your customer marketing plans.

● Develop scalable digital programs which are customer-driven, operationally easy and consumer facing.

● Support the Sales team in the management of customer P&L’s through understanding the impact your customer marketing activations have in contributing to driving the B-F UK strategy to ‘Make It A Double’.

● Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock value growth.

● Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit.

● Pre & post evaluate outlet activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI. Input activity insight and customer-specific learnings into the development of annual cycle plans.

● Develop long-term key customer relationships with Customer Buying and Marketing teams to ensure that brand / shopper activations are meeting customer strategies and challenges.

● Actively and regularly visit the trade including different channel concepts, seminars and champion the accounts within your remit. Gain in-depth understanding of the operational challenges experienced on a day-to-day basis.

What You Bring to the Table

● Demonstrable Customer understanding and insight experience.

● Demonstrate the ability to develop tenders, annual plans and bespoke activations within a Customer Marketing role.

● Project management, including budget and matrix team resource planning.

● Excellent commercial acumen.

● Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.

● Excellent presentation and communication skills.

● Self-starter, with proven ability to identify issues and projects, plan and prioritise.

● Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.

● Collaborative team player.

What Makes You Unique

● Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.

● Prior experience in beer, wine and spirits, trade operational experience or FMCG companies.

● A clear understanding of the path to purchase and sales funnel.

Who We Are

While much has changed since Brown‑Forman was founded in 1870, it’s what has stayed the same that makes our story particularly remarkable.

Brown-Forman UK is a certified Great Place to Work and is committed to creating a culture that nurtures and prioritises continuous learning, impacting personal and business growth. We provide opportunities to connect with senior and executive leaders; grow yourself; advance your network; and learn more about our global business.

Our vision for Brown-Forman UK is to be the industry-leading organisation by delivering top-tier results through building a diverse culture that inspires people to bring their full self to work. In the UK, we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). Alongside these ERGs, we have various committees such as Alcohol Responsibility, Sustainability and Livewell teams that have great engagement within the business and make a great difference to the environment we work in.

We are proud of our ever-growing portfolio of world-renowned brands. Our brands, which include Jack Daniel’s, Woodford Reserve, el Jimador tequila, Chambord liqueur, Gin Mare & Diplomatico Rum are used on a regular basis to toast life's special moments.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Please find below some highlights of the competitive benefits we offer include:

  • Hybrid-working options;

  • Medical & dental insurance;

  • Product allowance;

  • Paid gym membership;

  • Financial wellbeing benefit;

  • Along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Sales

City: London


Country: GBR

Req ID: JR-00007600