Brown-Forman National Account Manager - Albertsons/Convenience in Los Angeles, California
Albertson’s Companies National Account Manager (70%)
What You Will Experience
Responsible for overall account direction (national and regional) by assuming leadership role for communication, collaboration and coordination of customer and Brown-Forman resources
Leads Business Planning process and supports regional teams with data and analytics to drive volume, profit and share for the BF Portfolio
Aligns Brown-Forman commercial brand plans with key customer strategies and goals
Develops national customer plans and supports regional plan presentations; assumes ownership of attaining all relevant goals.
Responsible for understanding, developing, and implementing key customer initiatives both nationally and regionally
Regularly conducts buyer meetings that uncover opportunities and solve business issues with customer
Partners with Regional Customer Managers to ensure local market plans are in place to deliver category and brand growth.
Develops excellent customer relationships
Planning and Analysis
Positions BF to be “supplier of choice” by identifying customized marketing initiatives that enhances both BF brand strategy and Customer profitability target
Leverages Shopper 360 data and the insights to build brand strength with our shoppers and consumers. Also, supports local Buyer meetings with locally relevant shopper insights and educates the region in the value of the tool.
Engages Regional Off Premise Managers in execution and compliance of national/regional customer programs
Directs analyst regarding establishing programming metrics, completing post-program analysis, and providing support documents for customer meetings. Conducts national customer performance reviews in accordance with customer planning.
Manages account budgets and focuses resources on national and key regional opportunities.
Works in unison with Customer Marketing Manager and Customer Analyst to turn insights into action, relevant for the customer shopper/consumer.
Communication & Collaboration
Partners with distributor teams in developing customer specific KPI’s and has a management routine to achieve these targets. Collaborates on pricing, program execution, new items, in-stock tracking and other key initiatives
Provides annual customer overview for brand teams.
Provides Monthly account update information to key stakeholders (BF, Distributor and Account)
Communicates pricing issues and opportunities to the Customer and internal stakeholders
Stewards best in class programming and results to brand and marketing teams.
Convenience Channel Lead (30%)
Channel & Key Customer Development
Develops and leads in conjunction with Brand Team a Convenience Channel Vision and Strategy, using shopper and category insights as well as performance metrics and benchmarks
Works closely with our Top distributors to develop KPI’s for our largest Convenience Chains. Ensures that the KPI goals are part of a regular management routine with our distributor VP’s of Convenience.
Assists in key customer calls for our largest Convenience customers
Develops and leads annual plans for the Channel and stewards best in class programs and execution
Ensures execution through our distributor and field teams.
Stewards the voice of the channel upstream for Brand planning, & support (i.e. Multicultural CR opportunity & tools needed to win)
Works closely with Business Analyst to evaluate effectiveness of programs and performance of channel/customers.
Enables collaboration and sharing of channel agenda for system stewardship.
Establishes appropriate level customer relationships
Helps to build system capability in the development of the channel
What Exactly Are We Looking For ?
Bachelor’s Degree plus 5-7 years sales within the beverage or CPG industry; or 13+ years of relevant experience
Excellent interpersonal skills, oral and written communication skills.
PC proficient in Word, Excel and PowerPoint.
Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.
Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team.
Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.
Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.
Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams.
Sound financial skills: Experience in building and managing a budget.
Positive Attitude with Business Growth mindset.
Ability and willingness to travel 50% of the time, including some weekends
Valid driver’s license
What Sets You Apart ?
Spirits/ Bev Alcohol industry experience.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
City: San Francisco
Req ID: JR-00003392