Brown-Forman Trade Ambassador - North (Field Based - North of England) in Manchester, United Kingdom
Meaningful Work From Day One
This is an exciting role within the commercial team, accelerating Brown-Forman UK’s business and brand goals by leading the development, training and activation of the brand advocacy programme for Brown-Forman’s portfolio in the UK. You will establish effective and trusted business partnerships with B-F’s key customers as well as a variety of internal stakeholders, including the brand teams, trade marketing and sales to influence point of service, brand recommendation to drive consistent and exceptional presence of our iconic brands.
What You Can Expect:
Trend spotting & innovation
Explore and identify new types of on trade and convert bars/bartenders who are not yet promoters of BF brands
Assist in the creation of trade strategies
Work with on-trade, off-trade, marketing and customer marketing teams as needed to develop drink serves, training and deliver growth for your Brand of expertise
Build Strong Relationships
Cultivate relationships with influential bars and bartenders around your region of influence to increase opportunities for the sales teams
Work closely with Brand Teams, Trade Marketing and Sales to formulate and implement Trade PR plans
Visit venues regularly to optimize BF's presence in on and off-trade (manage visit calendar)
Brand Education & Training
Work with brand team and sales to identify training requirements
Develop scalable training programs and engage with Signature accounts with Brown-Forman brands - aligned to field sales team
Host/Run tastings internally and externally, delivering immersive B-F brand experiences
Prepare & do category training aligned with Commercial team’s needs
Serve as brand spokesperson at key Brand and Cocktail events in the UK
Sales support for JBPs, inspiration days (on & off)
Run bar, trade shows & selected events
- Comply with all sales processes and tools
We Are Looking For People Who Have:
Bachelor’s Degree in Business related area or equivalent experience
Previous experience working as a bartender
Professional knowledge of the UK On-Trade
Strong Business Acumen
Previous experience in an advocacy or similar position
Knowledge of the off-trade/ Top 4 retailer
What’s It Like To Work Here:
Our vision is to transform B-F UK to be the industry leading organization by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.
Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. “Being certified as a Great Place to Work is a testament to the commitment, hard work and enthusiasm of everyone in our new organisation.”-Jeremy Shepherd, Brown-Forman, Vice President, General Manager, UK & Ireland.
We believe all employees can realize the true value of diversity and inclusion and create a stronger, more competitive organization where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also three employee resource groups for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), and PRIDE (LGBTQI+).
Nothing Better In The Market:
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002208