Brown-Forman E-Premise Account Manager - East Region in Metro New York, New York
This position will be remote; however, we would prefer that candidates be located with-in the East region.
What You Will Do in This Role :
Lead the ePremise (eCommerce) strategic direction within the Region, including the exploration and development of Brown-Forman business and brands in the ePremise space of regional omnichannel, supporting Chain Account Manager’s (CAMs); identifying and evaluating regional/local eTailers, delivery apps and other emerging intermediaries. Lead & coordinate all aspects of account management for key regional partnerships and distributor B2B eCommerce platforms. Support national activation including Drizly and Reserve Bar, at a local level including brand programming, promotional planning, field sales connections, evaluation, and distribution execution. Support ePremise education and capability development within the region.
What You Will Experience :
Strategic Direction, Account & Distributor Management
Responsible for overall account direction by assuming a leadership role for strategy, relationships, communication, collaboration and coordination of account channel resources and goals at a Regional level
Present annual business plan and review to account and B-F regional and ePremise leadership teams, coordinating all cross-function support
Own and manage associated budgets to provide business solutions to achieve annual plan goals
Ensure alignment/buy-in with Region stakeholders: General Manager’s, State Teams, etc.
Responsible for Regional call points as well as supporting local sales and marketing operations throughout the region; coordinating programming, pricing and execution with each market and distributor partner
Lead partnership with Distributor ePremise team to drive best in class execution of our ePremise strategy for the region: close distribution gaps, ensure B2B presence; including leading the monthly/quarterly planning meetings.
Create customer-focused win-win initiatives that enhance B-F and customer relationship and profitability
Collaborate with respective B-F stakeholders on programming, pricing and execution for the account
Understands and contributes to the overall ePremise strategy while responsible for supporting ePremise activities for Brown-Forman’s portfolio in the Region’s top-performing Chain Retail Accounts.
Collaborates with eTail National Account Manager on programming, pricing and execution for eTailer Accounts within the region. Responsible for developing regionalized customer-focused win-win programming and initiatives that enhance BF relationships, market positioning, and profitability.
Planning and Analysis
Partner with Business Analyst to coordinate programming metrics, complete the post-program analysis, and provide support for future customer meetings
Build Distributor cadence to ensure distributions meet expectations
Monitor and measure account-level performance for KPIs. Conduct annual channel and customer business review with key stakeholders
Communication & Collaboration
Partner with Digital Marketing, Region Marketing teams and brand teams in the development of relevant programming based on brand plan objectives
Engage Region Chain and Operations Managers in the execution of national and regional customer programs and alignment with local account execution
Maintain communication link with key personnel regarding account programming, pricing and strategy
Provide feedback to Customer Marketing, Regions and Brand leadership regarding planning, programming, content and competitive intelligence
Provides bi-annual customer overview for brand teams
Collaborate with other ePremise segments to meet the needs of overarching ePremise strategic pillars
Partner with Field Marketing Managers, Omnichannel ePremise Manager & Chain Account Managers to lead the strategy digital shopper marketing plan for each customer within the retail environment and through key media platforms
Work closely with Regional Account & Marketing leadership to define Brand and Customer’s roadmap and to define product & marketing enhancements for key Chain Accounts eCommerce Platforms
Partner with national digital/ePremise stakeholders to ensure Brown-Forman’s portfolio is accurately showcased on regional retailer’s sites
Create strategic account-specific digital marketing plans to drive Brown-Forman’s profitability, sales, and brand equity
What Exactly Are We Looking For ?
Bachelor’s Degree plus 7-9 years sales or marketing experience; or 13+ years of relevant experience
Customer/Retailer management experience
Excellent interpersonal skills, oral and written communication skills.
Demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams
PC proficient in Google Products (Docs, Sheets, Slides)
Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets
Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team
Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seek similar behavior from the area team
Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field
Sound financial skills: Experience in building and managing a budget
Positive attitude with a business growth mindset
Ability and willingness to travel 20% of the time
What Sets You Apart:
Spirits/ Bev Alcohol industry experience
Experience within the beverage or CPG industry
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00002294