Brown-Forman On Premise Lead in Monterrey, Mexico
Meaningful Work From Day One:
Specialist in building and development of our brands in the On Premise channel. The On Premise Lead is a business advisor both internally and externally for the growth of Brown-Forman brands by developing and executing innovative initiatives and activities that drive the displacement of the company's focus brands. He ensures that he lands the channel strategy in his region, guides and inspires the executive team in his area to ensure that Brown-Forman's key brands are in the right accounts and with the right support/stimulus to ensure a dominant position within the channel.
What It’s Like to Work Here:
Develop and execute your weekly work plan including the visit plan uploaded to the Salesforce platform
Identify and prospect for target accounts for Brown-Forman
Ensure proper implementation of channel brand strategies and guidelines.
Propose, develop and execute commercial strategies that help us to have a leadership position in the channel.
Identify channel "best practices" within and outside the industry that can be implemented in our operation.
Identify the main events and developments at a national and global level of the On Premise channel.
Identify the main trends that influence the dynamics of the channel (gastronomy, mixology, music, equipment, etc)
Acting as a consultant/advisor to the channel.
For new as well as existing accounts:
Cataloging and ensuring the availability of the portfolio's focus brands.
Guarantee the visibility of the brands.
Implement brand experiences and/or activities that encourage testing and repurchasing of our focus brands.
Train and educate staff, account owners and consumers through tastings, presentations, etc.
Execute, manage and evaluate incentive plans for staff and account owners.
Ensure that our brands' pricing strategy is properly implemented on each account.
Follow up on the agreements established with their accounts and ensure the correct execution in each one of them.
Identify and maintain a close business relationship with the key players in each account (owners, partners, crews, bartenders, etc).
Planning and effective control of the company's budget and resources.
Weekly update of the information of each one of your accounts in the system (salesforce and Siscocc).
Weekly monitoring and reporting of own and competitor's activities.
Detection of areas of opportunity in the channel and opening of new accounts relevant to our brands.
Follow up and comply with administrative activities of the channel (bonuses, reports, agendas, checks, etc.)
Periodically analyze, quantitatively and qualitatively, the initiatives/activities implemented in your area (Development