Brown-Forman Business Development and Trade Marketing Manager CIS in Moscow, Russia
Who is Brown-Forman?
B-F’s business CIS covers 10 markets. The business has significant growth opportunities for the long-term, but also faces high levels of VUCA to manage.
B-F has two of the top premium brands in these markets: Jack Daniel’s and Finlandia Vodka. We are also expanding and developing the Jack Daniel’s family of brands and super-premium whiskey.
We use a 3rd party route-to-consumer model, working with 9 different distributor partners and collaborating with and influencing their sales & marketing teams. Ukraine is the largest market in B-F’s European & African alliance with Coca-Cola Hellenic.
The area is organized in two business units -- Ukraine and CIS -- each with a GM. B-F has a 7-person marketing team, including the Marketing Manager. Each distributor partner has its own brand managers assigned to the B-F business. The B-F Marketing team must engage and influence the distributor partners to gain fair share of attention and ensure alignment on plans & execution.
Meaningful Work From Day One
Business Development Manager is responsible to develop commercial agenda for the region and acts as a frontline and thought partner for the day-to-day cooperation for 8 CIS markets. The role leads development of a clear strategic vision and plan for accelerating the Brown Forman business, guides implementation of commercial and trade marketing campaigns. Responsible for building the internal & partner capabilities to long term success.
The international nature of business requires collaboration with various internal and external stakeholders and cooperation with diverse teams.
What Y ou Can Expect?
Develop and implement commercial strategy for the CIS cluster and individual markets aligned with brand strategies, the long-term goals and priorities.
Partner with the local distributors in building annual plans ensuring integration of the BF brand strategies into all trade channels and including quantitative and qualitative targets such as distribution, listing, merchandising standards, shelf share target, picture of success, strategic pricing positioning, temporary price reduction, trade education and motivation programs, etc.
Oversee and monitor the execution of commercial and promo plans across the commercial mix; seek growth opportunities.
Manage and control trade/discount budget and ensure efficient investments.
Assess opportunities, challenges, and risks to performance, provide recommendations on solutions and necessary resource allocation.
Manage volume rolling forecast and reporting process with the distributors.
Builds strong and productive partnerships with distributors teams.
Identify capability gaps, enable relevant development for brand & commercial teams.
Communicate effectively with internal and external stakeholders on plans, performance, opportunities and risks, insight & learning.
Obtain and utilize data to develop category, consumer and competitive insights
What You Bring to the Table?
Decent years of experience in sales, channel /KA management
Trade marketing Experience would be a plus
Experience in the wine and spirits industries or FMCG
Solid business, brand, and commercial acumen
Knowledge of CIS region would be a plus
Fact-based approach to brand & business leadership, leveraging insight & analytics to drive decision making
Communication and relationship building skills
Multicultural business environment in the background, understanding of the cultural/ethnical differences, ability to successfully navigate those to deliver on business strategy w/o compromising B-F values
Fluency in Russian and English
Nothing Better in the Market
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
In Brown-Forman Ukraine we offer the competitive benefits package including, but not limited to flexible-working options, life insurance, medical insurance for you and your direct family, along with vibrant career opportunities and a set of other perks.
Business Area: Emerging International Division
Req ID: JR-00002888