Brown-Forman Brand Manager Finlandia Vodka and Super Premium Brands in Prague 1, Czech Republic
Who is Brown-Forman?
For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands.
On the Czech market, Prague-based Brown-Forman Czechia s.r.o. distributes and markets a selection of premium and super premium spirits from the international portfolio. These include the American Whiskeys JACK DANIEL'S Tennessee Whiskey, Woodford Reserve, FINLANDIA Vodka, SLANE Irish Whiskey as well as the Scotch whisky Benriach and The GlenDronach and the tequilas EL JIMADOR and HERRADURA.
Around 4,800 employees worldwide look after the brands from Brown-Forman, which are sold in approximately 170 countries. The company, which has been family-run since 1870, is traded on the New York Stock Exchange. In Prague, the company has around 50 employees. Brown-Forman is committed to maintaining and expanding our leadership in the Whisky and Vodka categories in Czechia through a solid commercial strategy and by leveraging a working culture which is based on the power of diversity, inclusion and collaboration.
Meaningful Work From Day One
Develop and implement brand strategies for respective parts of business. Other responsibilities include annual plans creation and management of its flawless execution, digital communication as well as providing operational, tactical and administrative help to the SBM. BM needs to be a strong partner to numerous stakeholders incl. sales, trade marketing, business insights, finance, global structures and external agencies.
What You Can Expect
Actively participate and contribute to development of long term strategy for Finlandia Vodka and Super Premium Brands on the local market by providing necessary tools, data analysis or other help needed by SBM.
Participate in brand price strategy development. Ensure healthy P&L performance providing input from the marketing side.
Co-Lead preparation of yearly brand plans in alignment with SBM including active contribution on S&I sessions.
Develop and implement tactical plans and activities from the brand plan.
Based on strategic objectives from the brand plan, develop, execute & measure (responsible) activation & communication plans for specific areas e.g. Digital, ensure the flowless communication and approval process with all stakeholders on local and global level.
Ensure Responsibility Messaging (R&R) on all Finlandia and Super Premium products, communication materials and at all key brand communication platforms.
Closely cooperate with Global teams, participate in global workshops, report the brand performance and smartly challenge the Global teams.
Actively collaborate with Trade marketing and Sales in terms of development and execution of any kind of brand communication (POS, festivals etc.).
Coordinate relevant business actions with other functions of the organization and Regional/Global Marketing teams.
Closely cooperate with cross-functional teams and external partners (creative, media, research agencies).
Manage A&P budget and keep track of the marketing spending for the led activities. Perform regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers.
On a monthly basis, monitor and report the performance of brands incl. competitive set, monitor key competitive activities in the category and any inspirational activities outside of the category.
Report the status and results (KPI tracking) of tactical plans and executions to the SBM/MM.
Ensure document flow accuracy and compliance for respective projects.
Contribute to regional and global brand/corporate initiatives by being part of working groups and meetings.
Lead additional assigned projects or tasks as stretch assignments towards further personal development.
What You Bring to the Table
College/University (Bachelors or Equivalent);Business/Marketing preferable
Decent years’ of experience in sales/brand/trade marketing. Spirits and beverages industry background will be an advantage.
Fluent business English, native in Czech or Slovak
IT literate (good knowledge in MS Office)
Nothing Better in the Market
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
In Brown-Forman Czechia, we offer a competitive benefits package including, but not limited to, flexible-working options, product allowance, paid sick leave, meal vouchers, 25 days of holidays and private medical care, along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
City: Prague 1
Req ID: JR-00004525