Brown-Forman Trade Marketing Analyst - PUB in Sao Paulo, Brazil
Main activities / responsibilities:
Give support to the PBB/GTR Commercial Manager conducting the area businesses in the following countries: PUB – Paraguay, Uruguay, French Guiana and Suriname / GTR – South America, including but not restricted to Brazil, Uruguay, Argentina, Chile, Peru and Ecuador.
Collaborate with Commercial Manager to give support with all processes of budget control in local and global marketing, including A&P invoice payments, T &E expenditures.
Give support to the Commercial Manager in the follow-up and analysis of P&L in the area.
Participate in the development of brand plans for each market, give support in the execution along with distributors and follow-up of the execution and measurement of results.
Be the contact at B-F to provide all the brand guidelines from B-F to distributors.
Be the contact at B-F to provide all the guidelines on digital platforms and follow up the implementation of actions on these platforms.
Actively participate in the follow-up process of monthly KPIs along with distributors;
Monitor the competitors’ activities and develop action plans to defend or protect our brands, avoiding impact on sales or trying to maximize results;
Conduct trainings with sales teams, distributors, brand ambassadors and final consumers;
In direct clients (London Supply), participate in the development, implementation and measurement of activities of clients’ brand plans;
Constant analysis of KPIs agreed with distributors identifying threats and opportunities for B-F brands;
Develop promotional materials to support the distributors’ sales teams;
Be the link/connection between the marketing team for the PUB region and the clients in the Region in order to guarantee that the actions are aligned with actions in the region.
Responsible for management of brand ambassadors, through regular calls and monthly reports with pricing audits, competitor intelligence, consumer insights and stock alerts; visit Dufry stores in Brazil regularly, and other locations as needed.
Responsible for the planning and execution of trainings for Dufry teams in the south region of Latin America;
Responsible for proposing, implementing and managing incentive campaigns for Dufry’s sales team;
Responsible for implementing and managing HPP activities agreed with Dufry for the south region of Latin America;
Collaborate with the marketing team for the PUB region, GTR Trade Marketing, and Dufry in order to guarantee that the actions implemented are aligned with actions in the region;
Responsible for the development and implementation of promotional and support materials for Dufry’s sales team;
Responsible for the maintenance and constant improvement of all back walls, displays and spaces that B-F rents at Dufry; collaborate with GTR Trade Marketing to manage process for production of new units.
Identify opportunities for the introduction of new products that are ideal for the region and the market; collaborate with Commercial Manager to submit in the BEC process.
Develop strategic partnerships (advertising agencies, developers of displays/wall units) in order to produce materials with the necessary quality for our brands;
Develop relationships with store personnel (store managers, sales associates, etc.); leverage those relationships to identify and capitalize on opportunities to grow B-F business.
- Graduated in Administration, Marketing or Communication.
- Minimum 2-year experience in Trade Marketing or Marketing.
Experience in negotiation and customer assistance;
Fluent English and intermediate Spanish;
Intermediate Excel and intermediate Power Point;
Analytical capacity and P&L reading, as well as knowledge in understanding price structures;
Development of marketing plans;
Basic knowledge in market research;
Experience in relationship and management with agencies.
Dynamism, Initiative and Creativity
Good interpersonal relationship
Responsibility and commitment
Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit http://www.brown-forman.com.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: CCSA
City: Sao Paulo
Req Type: Exempt