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Brown-Forman Trade Marketing Specialist - Greater China in Shanghai, China

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey family of brands, Super Premium American Whiskey Woodford Reserve, Super Premium Single Malt Scotches Ben Riach, and The Glendronach, as well as Finlandia Vodka, Herradura and El Jimador tequilas, Chambord liqueur, among others. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities.

The Brown-Forman (B-F) China business is a key priority growth country, with very ambitious volume and value growth and will remain a strong focus from global leadership.

Meaningful work from day one

This is a newly created and crucial role within the BF China team. You will be responsible for leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for Trade Marketing activity across all channels from Off Premise, On Premise and E-Commerce. You will work closely with internal Marketing teams and Sales teams, as well as external distributor partners and agencies to ensure excellence in execution.

What you can expect

Marketing & Sales Integration

  • Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans

  • Identify key customer & channel opportunities to build brand awareness

  • Develop customer promotions & evaluate post campaign performance

  • Manage & coordinate merchandising material and provision for sales/planning team implementation

  • Assist in Customer review & new listing presentations including planogram & visibility business cases

  • Build strong working relationships with the Commercial teams, distribution partners and promotional agencies.

  • Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities

  • Gather on ground competitive intelligence & oversee tracking of physical availability measures

  • Attend Marketing/ Sales & Distributor meetings where necessary to ensure key actions are followed up in a timely manner

Project & Financial Management

  • Manage BTL agency deliverables within specific budget

  • Responsible for BTL & Trade Marketing budget across all brand portfolios and channels

  • Manage POS development, logistics & ensure implementation standards at store level

  • Plan, develop and maintain reports on projects, trade promotions & promotional material inventory

  • Coordination of any frequent/ad-hoc requests

Your profile

  • Marketing or business related tertiary qualification

  • Minimum 3 years’ experience in consumer/trade marketing, sales, merchandising role

  • Experience managing multiple projects and promotions

  • Experience working with cross-functional teams and channels

  • Fluent in Mandarin

  • Fluent in business English, verbal & written(Intermediate)

What you can add to the team

  • Project management experience

  • Commercial acumen

  • Effective team contributor

  • Attention to detail

  • Activation knowledge

#LI-EH1

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Shanghai

State: Shanghai

Country: CHN

Req ID: JR-00002079

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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