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Brown-Forman Shopper Marketing Executive (Retail) in Sydney, Australia

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work from Day One

We are 2 exciting opportunities available to join Brown-Forman Australia. Working closely with the Shopper Marketing Manager, this position is responsible for developing and executing our Retail Shopper Marketing plan. Your role will work cross-functionally and integrate Sales and Marketing priorities for the Retail Channel, to drive the availability of our dynamic portfolio for consumers.

What you will experience

  • Collaborate with Sales and Marketing teams on customer and brand strategies and incorporate into the plans for the retail channel customer groups

  • Develop the briefing, development and approval of the Retail Shopper Marketing plan (by customer)

  • Develop and execute the marketing plans and input into budgets

  • Ensure all marketing requirements are met for new product launches and initiatives within the channel

  • Integrate consumer, shopper and category insights and trends into plans

  • Collaborate cross functionally on pre and post evaluations of programs and communicate key findings

  • Support team by monitoring and reporting competitor activity within the Retail Channel

  • Establish and develop strong business relationships with key customers, suppliers and agencies

  • Foster a collaborative relationship with all internal stakeholders

  • Manage the end-to-end agency briefing process for all activities

  • Spending time in trade with our retail partners to provide expert guidance on how category and brand choices for consumers

Your Profile

  • Minimum 2+ years’ experience in marketing or trade/shopper marketing.

  • Ability to build robust relationships and work collaboratively with others at all times

  • Excellent project/ time management skills and ability to meet multiple deadlines

  • Superb communication skills

  • Track record of creativity, flair and ability to innovate

  • Tertiary qualifications in Marketing, Business or a related field are preferred

  • Experience in liquor industry or similar FMCG category is desirable

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00003250