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Brown-Forman Digital Marketing Manager in Tokyo, Japan

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.

Come have a seat at our table.

Meaningful work from day one

This new position will partner with the Japan Teams in developing and executing an Integrated Marketing Communications strategy. The role will work across communication disciplines including media, CRM, websites, search, e-commerce, communications analytics and content management.

Importantly, this position requires a motivated hands-on individual to manage content, websites, CRM, social media and e-commerce initiatives.

This role will be an active member of our Global Integrated Marketing Communications Center for Excellent. This team will represent our commitment to digital and e-commerce transformation and will be a growth driver for our brands for generations to come.

What you will experience

Communications Excellence

  • Act as a thought partner on how best to convey our brand and portfolio communication strategy

  • Manage, update and leverage Japan “owned” platforms (where needed) such as web-sites, social media and CRM databases

  • Support our brand positioning, marketing strategy and tone of voice in all marketing communications.

  • Adapt to evolving media landscape and consumer behaviours

  • Work closely with our Insights team on understanding campaign effectiveness

  • Partner with CoE to ensure the brand is leveraging new technologies and media platforms

  • Partner with key stakeholders including finance and analytics to understand media investment progress and share of voice/ share of market data.

Campaign Measurement & Optimization

  • Partner with CoE on campaign measurement, evaluation and optimisation.

  • Optimize both pre and post campaign evaluation and dynamic optimization within campaigns

  • Ensure a “test and learn” plan across the portfolio to continually improve our understanding of the best channel and content in driving results

Content Management and Optimization:

  • Implement and adapt the global Content Strategy and the Global Content Calendar in collaboration with marketing & sales teams

  • Work closely with Japan stakeholders across brand and e-commerce programs

  • Communicate Japan global and market content assets, guidelines for content calendar, timings and process

  • Align communications are with digital and media compliance guidelines

This position will also require extensive stakeholder management, including the Japan Marketing team, Key Account & Sales teams, media & creative agencies.

Your profile

  • Around 8 years experience in media and marketing disciplines (client or agency side)

  • Experience across the Japan media landscape and knowledge of Japan media channels

  • Significant ‘hands on” media planning and buying experience

  • Managing communications budgets

  • Industry experience within a fast moving consumer goods or luxury brand company

  • Strategic mindset across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce

  • Understanding of marketing principles and brand growth strategy

  • Strong project management skills

  • Experience managing media agency teams including media briefing and managing significant agency projects.

  • Education: Masters Degree (M.A., MBA or Equivalent); Broad based business education such as Business Degree or MBA.

Who we are

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Tokyo


Country: JPN

Req ID: JR-00002286