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Brown-Forman Trade Marketing Specialist in Tokyo, Japan

Meaningful work from day 1 The role is responsible for the development and execution of Integrated Marketing Channel/Customer plans in close collaboration with Brand & Insights, Sales, primarily with On- or Off-premise team and regional Trade Marketing serving as the Trade Marketing center of expertise and ensuring the same standards and processes are applied for this customer segment. The role is responsible for excellence in execution in the channel making sure that all activation programs are fitting brand objectives, are relevant for the channel, delivered on time, respecting the budget.

What You Can Expect

  • Lead the creation of optimal portfolio per segment/Key customer aligned with portfolio strategy and providing maximized value including helping the sales team turning the “selling stories” into sales tools to effectively present brands, products and the marketing initiatives to their customers

  • Oversee preparation and execution of 12M Activity Calendar for all On- or Off-premise channels covering key selling periods identified in Brand Plans to maximize effectiveness

  • Create Pictures of Success and Planograms for key customers in the regions in cooperation with Brand and Commercial teams

  • Provide insights on channel developments for channel segmentation & prioritization and efficient resource allocation. Partner with the On- or Off-premise team to identify key focus geographies to ensure proper resource allocation.

  • Oversee execution of key marketing platforms/initiatives and promotional activities and ensure proper execution of promo guidelines delivered by marketing team

  • POSM & Gift Pack Management for Off-premise and In-store promotion for On-premise partnering with the Global POSM agency and management, development and distribution of POSM materials for brand platforms based on the communication guidelines

  • Tracking and reporting progress on listings and distribution building activities for all products

  • Budget management of related spending to keep them within approved budget frames

What You Bring to the Table

  • Minimum 5 years of relevant experience in sales, marketing or retail environment.

  • On-trade or On-Premise experience

  • Project Management skills and experience

  • Collaboration skills. Working with cross function and influencing non-direct reports and working with different functional teams in the market and globally.

  • Solid FMCG experience and business acumen

Quote from Hiring Manager

This position is very exciting yet fun, working closely with Sales, Supply chain, Logistics and finance teams aiming to maximize all key brands’ presence, value and volume in the respective channels.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Tokyo


Country: JPN

Req ID: JR-00007095