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Brown-Forman Trade Marketing Specialist in Tokyo, Japan

Quote from Hiring Manager This position is very exciting yet fun, working closely with Sales, Supply chain, Logistics and finance teams aiming to maximize all key brands’ presence, value and volume in the respective channels.

The role is responsible for the development and execution of Integrated Marketing Channel/Customer plans in close collaboration with Brand & Insights, Sales, primarily with On/Off-trade team and regional TM serving as the TM center of expertise and ensuring the same standards and processes are applied for this customer segment. The role is responsible for excellence in execution in the channel making sure that all activation programs are fitting brand objectives, are relevant for the channel, delivered on time, respecting the budget.

Meaningful Work From Day One

On/Off-trade Leader is responsible for all development and implementation of On/Off Trade Marketing activities in regions On/Off-trade channels.

Their scope of responsibilities will also include constant cooperation with the customers driving both strategic initiatives as well as support the Trade Marketing Group Manager in building annual customer activation plans, agencies and external suppliers (including direct contact with them) as well as the Procurement department for development and management of all marketing & sales materials for the channel.

What You Can Expect

Strategy & business development

 Inputs into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies & plans to unlock volume and value growth

 Provide relevant insights on channel developments which would feed to correct channel segmentation & prioritization and efficient resource allocation. Partner with the On/Off-trade team to identify key focus geographies to ensure proper resource allocation.

 Leads the creation of optimal portfolio per segment/Key customer aligned with portfolio strategy and providing maximized value

 Creates Picture of Success and Planograms for key customers in the regions in cooperation with Brand and Commercial teams and based on available guideline by channel; follows executions in the field

Leadership and Drive

 Contribute to brand, channel and customer strategies.

 Lead with the Sales Team turning the “selling stories” into sales tools to effectively present brands, products and the marketing initiatives to their customers

 Oversee preparation and execution of 12M Activity Calendar for all On/Off-Trade channels covering key selling periods identified in Brand Plans to maximize effectiveness

Brand Activation

 Oversee execution of key marketing platforms/initiatives

 Promotional activities recommendation and evaluation per channel/client

 Ensure proper execution of promo guidelines delivered by marketing team

POSM & Gift Pack Management for Off-Trade and In-store promotion for On-trade

 Partner with the Global POSM agency HH Global

 Management of development and distribution of POSM materials for brand platforms based on the communication guidelines delivered by BM

 Management and development of merchandising standards for all POSM

 Management and development of Tailor-Made actions in cooperation with Brand Marketing and Sales Team

 Ensure proper execution of promo guidelines delivered by marketing team

Measurement & KPIs for On/Off-Trade

 Track and report progress on listings and distribution building activities for all products

 Track and report on-line traffic creation (CPA/CPM/ROAS)

 Track and report issues with recommended prices and execution of pricing strategy

Intermediary evaluations of promotions using sell-in, sell-out data and qualitative feedback from colleagues

 Drive deep shopper understanding as a base for all decisions made

 Regular market visits monitor BF and competitors’ activities in-store

Budget Management

 Budget management of related spending to keep them within approved budget frames

 Represent Trade Marketing function throughout S&BP process and whenever any ad-hoc reporting is required

 Look for opportunities to optimize cost of POS purchase and logistics

What You Bring to the Table

Must Requirements:

 Education: College/University (Bachelors or Equivalent);

 Experience: Minimum 5 years of relevant experience in sales, marketing or retail environment.

 Solid FMCG experience and business acumen

 Fluent in English writing and business level speaking

 Agency management experience

What Makes You Unique

Preferred skills:

 On-trade/On-Premise experience

 Project Management skills and experience

 Collaboration skills. Working with cross function and influencing non-direct reports and working with different functional teams in the market and globally.

 Passion for Diversity and Inclusion: Is able to work across different levels and nationalities. Respects all differences and treats colleagues with respect.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Trade Marketing

City: Tokyo


Country: JPN

Req ID: JR-00007295