Brown-Forman National Modern Trade Manager (Bangkok) in Thailand
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, These brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.
Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities. From a portfolio perspective, the Asia region is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.
Meaningful work from Day One
This position will be responsible for the Modern Trade Channel in Thailand. You will work to achieve sales, profit and distribution objectives through the execution of sales and marketing activities in modern trade (MT) accounts. This position works closely with other Sales Managers, Supply Chain, Finance Manager and will report directly to the Country Manager.
The role will be accountable for growing customer engagement and the business nationwide in the assigned channel of Modern Trade.
What you will experience
Building, developing and implementing Modern Trade channel strategy in order to drive sustainable, profitable growth for both B-F and the customers, while achieving high levels of customer engagement.
Create a Modern Trade channel activity plan that encompasses brand and channel strategies which address key business opportunities.
Lead negotiation of trade terms and achieve ´win-win´ joint business plans with key accounts and support of Marketing Manager. Ensure agreements are approved with Finance, Legal and Country Manager.
Manage some accounts directly, while achieving overall channel appointed sales targets, distribution, profit and visibility objectives in assigned customer accounts in the respect of budget. Manage full channel and customer P&L’s.
Interacting and communicating effectively with key decision influencers internally and externally (speak in the customer’s language) and are perceived as a value-adding partner.
Regular and systematic customer visits according to work plan and customer coverage in order to identify areas of improvement and collecting and updating information about competitors’ activities.
Manage your own team members to proactively achieve their targets and customer objectives. Manage team to measure and communicate results and share best practices with others (re: physical availability, display, merchandising, pricing, promotions, competitors, customer care/service levels).
Analyze promotional activity against both financial and strategic with the Marketing Manager. Look for ways to optimize the overall investment return and improve presence and prominence at the point of purchase.
Use customer and Modern Trade knowledge for opportunity identification and value creation, looking for new business or route to consumer improvements in the channel.
Setting and presenting volume and sales targets. Cooperates with Finance, Supply Chain and Marketing Manager for sales planning, budgeting and forecasting processes.
Undertake ad hoc projects and key tasks as required from the Country Manager.
Bachelor’s Degree in Business Administration or related field
5 or more years of experience in Modern Trade Key Account Management
Experience preparing and presenting channel strategy
People management experience
Demonstrated ability to make decisions independently
Advanced PC skills with analytic skills preferred
Demonstrated ability to handle projects to completion by agreed deadlines
Fluent Thai and English, both speaking and writing
Enriching life, enriching careers
Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00001344