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Brown-Forman Marketing Director - Japan in Tokyo, Japan

Meaningful Work From Day One

This role heads the 20+ person Marketing organization for Brown-Forman in Japan, including brand teams, insights, Integrated Marketing Communications (IMC), brand advocacy, and trade marketing. It sets strategy & direction for Brown-Forman’s portfolio in Japan, ensures high quality execution of plans, develops our people and capabilities, and builds productive external agency partnerships.

What You Can Expect

● Sets the strategic direction for our portfolio and brands. Defines long-term portfolio & marketing strategy and guides the annual brand planning process, including situation analysis, ambition setting, priorities, key initiatives, execution standards and A&P resource allocation, with responsibility across the full marketing mix (consumer & shopper insight, brand communication & activation, trade programs, pricing, etc.). Contributes to long-term and annual, cross-functional, country plans & strategies.

● Inspires & leads the Brown-Forman Japan Marketing Organization with 20+ people. Strengths the team’s capabilities, champions & develops people, manages performance, sets direction & priorities, coaches, and provides regular feedback. Instills and models a culture of high ethical standards, responsible marketing, openness & inclusion, continuous improvement, insight-driven

decision making, and accountability to delivering results.

● Ensures effective execution and evaluation of brand plans, with accurate budget planning & management and effective processes for managing projects, tracking execution, reporting and evaluating results and learning.

● Builds productive external partnerships with a team of marketing agencies for creative development, media planning & placement, PR, event production, etc. Ensures clear scope of work, roles & responsibilities, and briefs; effective ways of working; and open communication & feedback to achieve high quality outcomes and long lasting relationships.

● Collaborates with and influences internal cross-functional partners and senior stakeholders. Serves on the Japan Leadership Team, influencing country strategy and overall organization direction, collaborating closely with Sales, Finance/Accounting, Supply Chain, and HR. Acts as a key thought partner to the Asia Marketing Director and represents Japan on Asia’s Marketing Leadership Team, influencing and contributing to regional strategy & initiatives. Serves as a key point of contact and voice for Japan with regional & global marketing teams.

What You Bring to the Table

● 10+ years of marketing experience with a successful track record of success in senior marketing roles in international companies in Japan

● Good business acumen and judgment based on strategic thinking, financial understanding, and effective use of market, consumer, category, and competitive insight

● Experience leading, motivating, and developing teams

● Proven ability to set clear direction, prioritize, organize and manage multiple business objectives to completion by specific deadlines

● Ability to build productive internal and external relationships and get buy-in for business recommendations

● Persuasive communication skills (influencing, listening, presenting, writing); able to explain sales and analytical results in a clear, concise, and visually appealing manner

● Collaborative team player with strong conflict management skills

● Adaptable, flexible and resilient with a drive for results

● Honesty and integrity

● Language: Excellent written & verbal business English & Japanese

What Makes You Unique

● Experience marketing for FMCG, luxury goods, beverages, or emotional lifestyle/image brands

● Wide-ranging marketing experience across marketing disciplines: insights/research, brand & portfolio architecture & strategy, short and long-term brand planning, brand communication, media strategy & planning, digital platforms & analytics, pricing strategy, trade marketing & activation,, innovation, agency management, contract development, P&L and budget management

● Commercial acumen, such as familiarity with relevant channels (supermarkets, CVS, GMS, e-commerce, bars, restaurants, hotels) and customers

● Experience working for a foreign company, especially a U.S. or European company

● Experience managing in a matrixed organization environment

● Humility and a good sense of humor

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‐Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‐Forman.

Enriching Life. Enriching Careers- At Brown‐Forman, we craft products known for bringing people together.

Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‐Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Marketing

City: Tokyo


Country: JPN

Req ID: JR-00007493